I was pleasantly reminded of this great pet food brand, Before Grains, when I was told my cat Nochie was too fat and needed a low carb diet (even though, I swear he is just big boned). Everything about BG is great. The food is better for our pets, their graphic system is cool and really easy to understand, and the zip-lock packages are totally functional, and I love their website. The packaging was featured on the dieline a while ago too. I am happy report Nochie and Bobby are fans too!