Apparently due to a new EU trade rule, wineries can’t use the word “port” on their label unless the wine was actually made in Portugal. California’s Peltier Station Winery, however, invented a loophole: they called their new dessert wine “USB” and put a tree with USB roots on the label. The USB-tree is apparently composed of binary code that translates to “Peltier Station.”

I like the way the bottle looks, but even better, I like the way they found a clever (all be it, a bit nerdy) way to bend the rules.

[via gizmodo.com ]