Soda Pop

Pepsi has taken a lot of flak for its recent and dramatic redrawing of the logo and distillation of the brand to a flat simplicity. For the most part I agree, but there was something I loved about being in this train surrounded by all these bright banners. I can’t say it is the best executed campaign or even a witty idea because truth be told it’s just not, but it is just soo different from where they were and all the bright colors made me smile.

Posted on: Jan 18, 2009 at 11:24 PM